Comparison

Frill alternative: ShipLog vs Frill pricing

Frill and ShipLog both bundle a feedback board, a changelog and a widget on every plan, and neither prices per seat. Frill adds a roadmap board and in-app surveys from $22/mo billed yearly, or $25 monthly. ShipLog does the feedback loop alone, at $9/mo per project.

Last verified: , against frill.co's published pricing and billing docs. Spot something stale? Tell us and we'll fix it.

ShipLog $9/mo, one plan Frill frill.co
Entry paid price $9/mo or $90/yr $22/mo billed yearly ($25 monthly)
Pricing model Flat, per project Flat by plan, not per seat
Free plan One free project, 10 feedback items and 10 changelog entries Not on the pricing grid — 14-day trial. A pricing FAQ mentions a free tier, with no limits published
Feedback board + voting Every plan Every plan (50 active ideas on Startup)
Roadmap board No — status filters on the feedback board instead Every plan
Changelog Every plan Every plan
Embeddable widget Every plan Every plan
API access Every plan, free included Every plan
MCP for AI agents Every plan, free included Every plan — read-only
Remove branding Included at $9/mo Unclear — sold as an add-on (price not published) and in Growth ($136/mo), though the plan grid ticks "Remove tagline" on every plan
Bill predictability Fixed — never scales with usage Fixed by plan
First-year cost (entry tier, annual billing) $90 About $264

See a live ShipLog board before you decide: the Harbormaster demo

Where each tool wins

Pick Frill if

You want more than the loop. Frill has a drag-and-drop roadmap board, in-app NPS and CSAT surveys, a custom domain, SSO, and unlimited teammates on every plan, plus a one-click Canny import. ShipLog has none of the roadmap, surveys or SSO, so if your team needs them, Frill is the better pick.

Pick ShipLog if

You are one founder who wants the board, the changelog and the widget for less: $90/yr against about $264/yr for Frill's Startup plan, which caps you at 50 active ideas. Or you want an agent to do the work. Frill's MCP server is read-only in its current version; ShipLog's can create feedback, update statuses and publish changelog entries.

Frequently asked questions

Does Frill have a free plan like ShipLog?
It is unclear. Frill's pricing grid starts at $25/mo and advertises a 14-day trial, and one of its comparison pages says it offers a trial rather than a permanent free plan. A FAQ on the pricing page does mention a free tier, but no limits are published, so check with Frill. ShipLog's free plan is one project, 10 feedback items and 10 changelog entries (including drafts), with no credit card required.
How much does Frill cost compared to ShipLog?
Frill's plans are Startup at $25/mo, Business at $49/mo, Growth at $149/mo and Enterprise at $349/mo, or $22, $44, $136 and $319 a month billed yearly. ShipLog is $9/mo or $90/yr per project. First-year cost at the entry tier on annual billing: about $264 versus $90. Frill's prices were read from frill.co/pricing on November 4, 2026.
Do Frill and ShipLog both work with AI agents?
Both include an MCP server on every plan. Frill's current version is read-only, so an agent can query your feedback but not change it. ShipLog's can read too, and it can also create feedback, update statuses and publish changelog entries.
What does Frill have that ShipLog does not?
A roadmap board, in-app surveys, SSO and a custom domain. ShipLog tracks each item with a status and a filter on the public board, not a roadmap view, and it has no surveys, no SSO and no custom domains.
How do I migrate from Frill to ShipLog?
There's no one-click importer yet. Frill lists bulk CSV export on every plan, so export your ideas first. Then create a ShipLog project and connect its MCP server, which is open on every plan, and have your AI agent import each row with the create_feedback tool. Vote counts do not carry over. Email hello@shiplog.ca and we'll help you move your board.

Try the whole loop free.

Core features, one free project, 10 feedback items and 10 changelog entries, no credit card. Upgrade if your board takes off.